Product leader · Commerce platforms · Marketplaces
I turn messy commerce problems into platforms — as a founder and inside enterprises. I built Vendaxo and sold it to Moglix, then carried that playbook into enterprise commerce; today I lead lululemon's wholesale platform business, a $180M+ partner portfolio across North America now scaling globally.
Across 13+ years the approach hasn't changed: get close to the real problem, ship the system that solves it, and keep a commercial lens on every call. The products below are that same instinct — hands on the tools, from zero to shipped.
I co-founded Vendaxo, a marketplace for used industrial machinery — acquired by Moglix, the B2B commerce unicorn, in 2021.
Alongside the platform work, I build and ship end to end — AI search, speech practice, real-time collaboration, browser tooling, a systems sim. It's where I stay close to the craft. One examined in depth below; one more still in the shop.
A production AI assistant that helps dental practices find and evaluate technology vendors — LLM orchestration, hybrid retrieval, an editorial data moat, evals and safeguards, deployed on AWS. The reframe: vendor selection is a trust problem, not a search problem.
An AI shopping agent attempts real purchase journeys — stopping before payment — across 50 Indian D2C storefronts, and scores each store's agent-readiness. Public leaderboard, per-store scorecards, and a failure-mode report, timed for the 2026 agentic-commerce wave.
A live PWA of AI-scored speaking-practice drills. The meta-story: a PM who spotted his own weak spot — spontaneous communication — and shipped an app to train it.
A real-time collaborative document workspace with AI-assisted editing and review.
A Chromium browser extension that copies any web page's content as clean Markdown.
An interactive simulation of a B2B wholesale inventory control plane — a shared pool of supply arriving in waves, segmented between committed pre-buy and reactive at-once demand, then allocated by share. Press play and watch the decisions happen tick by tick.
An AI-assisted system for running a focused job search — targeting the right roles and landing the next one.
Viscollab, MarkDownCopy, and InventorySim are the smaller builds, here for completeness — every shipped product gets a card, whatever its size.
A production AI assistant for dental practices choosing technology vendors — live at search.dentaltechhub.com.
The reframe everything turned onVendor selection isn't a search problem. It's a trust problem. That single reframe set the product, the data strategy, and the safeguards.
Essays here and on my Substack, Pages to Practice. Each build gets a journey page — the decisions and the trade-offs.
Happy to talk product, AI, or whatever you're building. Email is fastest.